Having a good photoshoot is absolutely key when it comes to selling, especially for tactile products such as Christmas cards or wedding invites. Customers like to know what they’re getting before they buy, and a well-curated photoshoot will show your products in the best possible light. As well as being useful for your online shop, having a bank of good quality photos of your product is essential for marketing; they can be used in places like Instagram, Facebook and Pinterest to reach even more people.
A little planning goes a long way so before I started snapping shots of my snazzy new Christmas cards which had just arrived from the printers, I spent some time finding props and writing a list of what shots I would need. As they’re Christmas cards, I raided my store of Christmas decorations and picked out some cute wooden tree decorations and glittery baubles. For the shot list, I knew that I would be selling them in assorted packs or individual packs, so I needed shots of the whole set of cards together as well as individual ones.
When it came to planning for the wedding invitation shots, due to the printers printing my samples wrongly, I had to… ahem… improvise a little. I actually ended up shooting blank pieces of card and working a little bit of Photoshop magic… but more on that later. I also bought lots of pink roses and pink ribbon to accessorise!
The chaos begins…
On the day of the photoshoot, I gathered all my stuff together and set up camp in the photo studio (aka living room). Apparently north light is best and sunny or bright overcast is good… but unfortunately I didn’t have either of those, thanks to a rather gloomy cloudy sky. (Enter more photoshop magic!)
I then worked my way through my lists of shots that I needed. I’m not as confident with my camera as I would like to be yet, so I made sure that I took LOTS of shots of each item to make sure that I got some okay ones.
Afterwards… time to head into Photoshop! The Christmas cards were pretty straightforward to edit: lighten, brighten, crop and save. The wedding invites took a little longer as I had to edit in all of the actual designs of the invites but apart from that were fairly easy as well.
Classic stripe wedding invitation suite, available now on Etsy
Set of typographic Christmas cards, available now on Etsy
Finally, I optimised all of the images for web so that when you look at them on your computer or phone they’ll download as quickly as possible, saving you data and time!
All the products from this photoshoot are now available to buy over at my Etsy shop, so do go and have a look. Also if you’re interested in having a custom wedding invitation suite designed just for you, please get in touch, I’m now taking orders for 2016 weddings! 🙂